# หัวหน้าฝ่ายกลยุทธ์ (CSO) ประจำองค์กร · Fractional CSO by ConsultingThai

> Fractional CSO (หัวหน้าฝ่ายกลยุทธ์ (CSO) ประจำองค์กร) is the core service of ConsultingThai (บริษัท คอนซัลติ้งไทย จำกัด, ConsultingThai Co., Ltd., company registration 0115560003327). Founder Kantawee Saengsai (ตั้ม กันตวีร์, ผู้ก่อตั้ง ConsultingThai) sits in as the client organisation's head of strategy to build a new revenue stream from what the organisation already has, without disturbing the core business. The ConsultingThai implementation team builds the new sales system with the client's own team. Every engagement starts with a 30-minute Discovery Call by phone (watch the case study, answer a short screening, pick a time; the team phones you). Prices are quoted after the call, based on scope. No sales results are guaranteed.

## Who it is for

- Business owners and executives of organisations with annual revenue of ฿20 million or more and their own team
- The core business still makes money but growth has slowed
- The organisation has customers, data, factories, products, know-how, a brand or a network that has not yet been turned into a new revenue stream
- There is a marketing budget and a readiness to invest in a new revenue stream
- Not a fit: no revenue yet, wanting only a strategy deck, or looking for guaranteed sales

## How it works

1. First 30 days: strategy. Interviews with executives, a review of sales, customers, channels and costs, a half-day workshop, then one new revenue stream is chosen (and which ones not to pursue, with reasons). The client always receives a one-page Growth Map and a 90-day roadmap, even if the engagement stops there
2. Prove that customers will pay: small tests first (presale, waiting list, a first group of existing customers)
3. Build the new sales system and launch: offer, funnel, content and ads, customer follow-up, AI that helps answer and close; a sales or live-selling team when the new stream needs one. Cost per customer and close rate are measured
4. Refine, scale, train the client's team, document the way of working, and hand the running unit back to the organisation
- The new revenue unit has its own team, budget and KPIs, separate from the core business; the core business stays with the existing management
- Every stage has a joint decision point: if the numbers do not pass, the work stops and the reason is given
- KPIs are set together in the first 30 days and reported monthly; strategy meetings with the owner or board twice a month
- Kantawee Saengsai takes on no more than 3 organisations at a time, because he sits in as head of strategy for each one himself
- Engagement length after the first 30 days is agreed per organisation's goals
- Capital raising, joint ventures and M&A are covered as business readiness only, not investment, legal or tax advice

## Proof (approved for use)

- A leading luxury-car dealer in Thailand (ดีลเลอร์รถหรูชั้นนำในประเทศไทยเจ้าหนึ่ง, unnamed): reskilled the existing sales team for live selling via LiveSquad by ConsultingThai; within one year live became its main channel, it joined the leading group of all dealers and became a leader in online media
- A brand partner of Growth Engine (a ConsultingThai business unit, an e-commerce activation platform): opened a new market across every channel with profit shared by sales, without the brand hiring a new team
- Snappix (photography school, อาจารย์สแนป): moved from one-off courses to a subscription model; more than ฿2,500,000 in revenue in the first year
- Interpharma: built a live-selling team and ran TikTok for one year; in the first month, sales overtook the incumbent team the company had hired
- Consulting and training for SET-listed Pruksa Real Estate (พฤกษา เรียลเอสเตท) and Pruksa Holding (พฤกษา โฮลดิ้ง); YDM Thailand; Meta Global Community Partner; AI guest lecturer, master's programme, Thammasat University; NIDA; board member, Thai E-Commerce Association
- Public sector: advisor and trainer for OSMEP (สสว.), DEPA, DIPROM and the ETDA expert panel
- Results differ by product, market and execution; none of the above is a promise of income

## Links

- [Case study and how it works](https://strategy.consultingthai.com/): watch the case study, then book a Discovery Call (Thai button: นัดหมายพูดคุยกับทีมผู้เชี่ยวชาญ)
- [ConsultingThai](https://consultingthai.com/) (llms.txt: https://consultingthai.com/llms.txt)
- [Founder profile, Kantawee Saengsai](https://kantawee.com/) (llms.txt: https://kantawee.com/llms.txt)
- Other ConsultingThai services: [LiveSquad](https://livesquad.consultingthai.com/), [Expert Solution](https://expertsolution.consultingthai.com/), [Growth Engine](https://growthengine.consultingthai.com/), [CEO Authority Program](https://consultingthai.com/ceo-authority.html) (coming soon; message LINE @consultingthai)

## Contact

- LINE OA: https://line.me/R/ti/p/@consultingthai (@consultingthai)
- Email: Tum@consultingthai.com
- Office: Tower 4, One Bangkok, Bangkok, Thailand